Website ecommerce
Trade and customer accounts, order history and fulfilment, abandoned-cart follow-up, repeat supplies orders, invoices and customer service.
Proposal Breakdown
CRM & Business Operating System proposal for Derma4U · 21 October 2026
DRAFT21 October 2026 proposal
One connected business system. Two clearly separated customer journeys.
A production implementation based on the current demonstration: connecting enquiries, customer relationships, orders, stock and support, while keeping prescriptions and fat-loss injection activity separate from website ecommerce.
The current demonstration uses dummy data and simulated actions. This proposal covers moving an agreed version into production; it is not a claim that the demo is already a live or clinically approved system.
The final scope will be tightened once Derma4U sends its control spreadsheet and process details.
Prescriptions & fat-loss injections
Patient records, clinic and prescriber management, prescription creation and confirmation, signed PDF documents and staff-led follow-up. Fat-loss injections are not offered through derma4u.co.uk.
Investment breakdown
| Work package | Description | Fee |
|---|---|---|
| Discovery & specificationWorkshops, journeys, acceptance criteria | Workshops, journeys, acceptance criteria | £1,000 |
| CRM, sales & communication workspaceContacts, pipeline, calendar, inbox, dashboard | Contacts, pipeline, calendar, inbox, dashboard | £2,500 |
| Ecommerce operationsAccounts, orders, fulfilment, cart recovery | Accounts, orders, fulfilment, cart recovery | £2,000 |
| Prescriptions & clinical administrationPatient records, scripts, prescribers, PDFs | Patient records, scripts, prescribers, PDFs | £2,250 |
| Customer portal, stock & supportSupplies reorder, batches, recalls, service desk | Supplies reorder, batches, recalls, service desk | £1,500 |
| Agreed connections & initial data importWebsite, email, WhatsApp and cleaned CSV import | Website, email, WhatsApp and cleaned CSV import | £1,250 |
| Access controls, testing & launchPermissions, audit events, QA and deployment | Permissions, audit events, QA and deployment | £1,500 |
| Training & handoverStaff walkthrough and operating guide | Staff walkthrough and operating guide | £500 |
| Total project fee (excluding VAT) | £12,500 |
VAT at 20%: £2,500 if applicable · Total including VAT: £15,000
Delivery: 8–10 weeks
- Weeks 1–2: discovery, data mapping, connection review and signed-off scope.
- Weeks 3–6: core CRM, ecommerce and prescriptions implementation.
- Weeks 7–8: portal, stock, support, connections and permission checks.
- Weeks 9–10: user testing, agreed fixes, training and launch.
Timing starts after scope approval and required access; third-party approval delays may extend delivery.
Proposed payment milestones
All exclude VAT
- 40% on commencement:£5,000
- 40% when the agreed system is ready for user testing:£5,000
- 20% on acceptance and handover:£2,500
Terms are proposed, not an executed agreement.
Assumptions that keep the price fixed
One Derma4U business, the existing website, a single agreed customer portal, one initial import from cleaned CSV files and the current demo as the functional baseline. Website, email and WhatsApp connections use supported APIs and one provider each; discovery must confirm feasibility before the price is committed. Derma4U supplies access, approved wording, product data and clinical oversight.
Excluded and charged separately
Hosting, database and storage subscriptions; email and WhatsApp usage; Google Maps charges; payment-provider fees; ongoing maintenance; major website redevelopment; bespoke third-party connectors; extensive data cleansing; accounting-system integration; mobile apps; and patient questionnaires, consent, booking or aftercare pathways beyond the agreed scope.
Acceptance, launch support & clinical responsibility
Acceptance is measured against the agreed discovery checklist. Proposed inclusion: 30 days of post-launch defect correction for in-scope work, not new features. Derma4U approves clinical processes, legal wording and data-retention requirements. Security controls support safe handling but do not constitute regulatory certification, legal advice or a guarantee of clinical compliance.
Next step
Approve the proposal in principle, then confirm connection feasibility and the final scope before signing the fixed-price agreement.